As a startup accelerator, Coplex offers its clients a platform to start high-growth tech companies. Their vibrant business was newly located within a modern, industrial space in the Galvanize building in downtown Phoenix.
Expanding on an urban loft vibe, and incorporating elements from Coplex’s identity elements, provided the springboard for a primarily neutral palette accented with their lively brand colors: purple and teal. It was necessary to incorporate and blend soft materials and textures within the camel, black, and grey palette to soften and accent the sterile environment and to dampen the environment’s acoustics.
Minimal use of pattern was intentional as our focus was on the palm leaf, a symbol used in the company’s brand imagery, which offered an opportunity for a terrarium-style art installation, arranged in a graphic pattern, for the large focal wall in the main lounge. The lounge, furnished with extra-long charcoal velvet sofas and versatile seating, offers its end user a variety of functional choices, along with other multifunctional lounge spaces for work, collaboration, and gatherings after hours.
In contrast to the large conference entry and lounge, the small conference rooms offer a more casual environment with a more intimate scale. The importance of storage within a building that originally provided none challenged the design plan to offer highly practical pieces that supported their functional needs while keeping a minimalistic aesthetic. Simply put, the entire space became a cohesive, sophisticated environment that further elevates the brand, employee, and client experience.
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